Animations for Mazda Stories exploring the ancient culture of mottainai and how its inspiring Mazda to strive towards a sustainable future.

Mottainai is a centuries-old Japanese philosophy that embraces the idea of respecting resources and their value while also reducing waste. Its origins derive from two words – mottai (importance or sanctity) and nai (lack of something). Together they form the expression ‘what a waste’ or ‘don’t be wasteful’.